Demand for FitFlop sandals soared over the weekend, doubling sales at Fitness Footwear and proving that the healthy footwear market is stronger than ever.“The fitness footwear niche is going to be big!” explains Fitness Footwear MD Luke Barlow “Sales of FitFlops are going through the roof and we cannot believe how well they’re selling.”Front runners of healthy footwear since 2004, the plucky young retailer has enjoyed tremendous success with their eclectic blend of functional boots, shoes and sandals to embrace all manner of activities; both indoors and outdoors.  Fitness Footwear continues to sell record numbers of FitFlops year on year and after sales doubled on Sunday, the Hertfordshire based retailer expects to see a greater demand than ever before as the summer approaches.

“What makes FitFlops so appealing is their convenience and price,” continued Mr Barlow. “They cater for people who don’t have time for the gym and they also cater for people who would like to go to the gym, but find the monthly costs too expensive. If you put those two groups together, that’s quite a lot of people.”

Marketed as the flip flop with the gym built in, the FitFlop has revolutionised the healthy footwear market by combining convenient exercise with everyday fashion for a sensible price. With a series of celebrity endorsements over the years, the FitFlop range has rapidly expanded from their first FitFlop Walkstar summer sandals to encompass al all manner of footwear. Incorporating the patent-pending FitFlop Microwobbleboard™ technology built into a multi-density midsole; every pair of FitFlop shoes, sandals or boots is designed to work the leg muscles harder, burning more calories with every step and giving the wearer a work out while they walk.

While other online retailers will be promoting FitFlop sandals as a must have fashion item, Fitness Footwear will be focussing on exercise aspect of FitFlop while making their customers aware of the full health and fitness benefits to be gained simply by walking in these comfortable alternatives to the gym.

“People feel more confident buying their fitness shoes from a fitness specialist,” added Mr Barlow. “And what could be more specialist than a company called Fitness Footwear who has focussed on promoting healthy and active lifestyles through their products since day one?”

With a wide range of active footwear from the biggest gym shoe, walking boot and exercise shoe brands, as well as a range of orthopaedic and performance enhancing insoles, Fitness Footwear is the UK’s leading healthy lifestyle specialist with a focus on the feet.

The latest range of FitFlops are in stock and available to order now from Fitness Footwear with Free UK delivery.